PromptWatch is a solution within the emerging Generative Engine Optimisation space. Their service enables website owners to analyse how frequently AI chatbots & search engines drive traffic to their sites.
It's fascinating how much power these small recommendation engines wield. SEO itself has been a contentious thing for years. In large part, it improves the experience for users, who see high quality, relevant results first. On the flip side, good old "don't be evil" Google have an enormous influence on what we read when we search for information on just about any topic.
Do these AI research labs, using GEO, have the ability to influence us in a far more subtle way via contorted LLM output ? Scary thought.